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Alex is a chronic insomniac who realised how dangerous sleeping pills were. He noticed that 8 million French people were in the same situation as him, so it was obvious that another solution to this problem was needed. After doing extensive research on the subject, he discovered that regulating breathing is a very important factor for good sleep. So he needed to find a way to regulate his breathing in a simple and instantaneous way. Alex then worked with industrial designers Pierre and Gui for two years to launch the first prototype of Dodow.

Distribution by Kubbick